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"Cross-network" in Google Ads
Alright, let’s break this down naturally! Cross-Network Power: Reaching Customers Across Google’s Ecosystem with One Campaign Cross...
Anja Gacic Bulic
Mar 272 min read
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From Keywords to AI: The Rise of Performance Max Campaigns in Google Ads
Performance Max—Google’s big, shiny, AI-powered campaign type that promises to do it all.
Anja Gacic Bulic
Mar 243 min read
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The Evolution of 'Lookalike'Audience Targeting in Google Ads
Google Ads has always been a powerhouse for reaching the right people, but if you’ve been wondering about its “lookalike” targeting...
Anja Gacic Bulic
Mar 243 min read
7 views
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How to keep up with digital marketing trends in 2021
With 2020 drawing to a close, it brings the end to one of the most tumultuous and unpredictable years in recent history. People's...
Anja Gacic Bulic
Dec 23, 20201 min read
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SEO vs Google Ads
Companies and shops that have created a website to showcase their products/services would certainly like most prospective clients to find...
Anja Gacic Bulic
Oct 30, 20201 min read
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How Mobile Apps Throw Off Your Numbers
The Display Network provides the capability of allowing your ad to reach 93% of online users. That includes websites, videos, and apps....
Anja Gacic Bulic
Oct 28, 20201 min read
9 views
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